![]() Prior to the campaign, Philadelphia was not on the list of top 20 LGBT destinations. The first ads were vintage-inspired flyers with Benjamin Franklin and Betsy Ross, though later ads included the landmark 2004 TV spot “Pen Pals”. In 2003, the slogan “Get your history straight and your nightlife gay” was created in order to attract more LGBT tourism. Get Your History Straight and Your Nightlife Gay In 2009, Visit Philadelphia began a new campaign with the "With Love, Philadelphia XOXO" tagline. The firm Longwoods International estimated that the “Place That Loves You Back” campaign was responsible for attracting more than 1 million new visitors on overnight and day trips to the region. Though this was not the first campaign, it marked a change from earlier campaigns that mostly focused on the city’s historical artifacts in Center City, such as Independence Hall and the Liberty Bell. ![]() This campaign introduced the slogan "The City that Loves you Back" as both "a reply and a challenge to the ' I Love New York' slogan" and a way to counter the "antisocial reputation" that Philadelphia had developed. Its first national ad campaign took place in 1997. All of these campaigns were implemented with the goal of communicating Philadelphia’s personal essence, voice and image. Since its first national ad campaign in 1997, Visit Philly has launched a variety of campaigns and initiatives considered especially innovative for a destination marketing organization. The name change made it much easier for interested travelers to find the organization. An internal study found that the word “Philadelphia” was searched much more frequently than any other word when internet users inquired about the city. A drive toward greater technological optimization also played a part in orchestrating the change. Several factors were instrumental in facilitating the name change, perhaps most prominently being an effort to utilize a more self-explanatory moniker. Visit Philadelphia’s website was the most-visited destination website of the 10 largest cities in the U.S. However, it wasn’t until three years later, in 2013, when the change became official. In 2010, GPTMC launched a new web platform,, and began plans for an official name change. Prior to 2013, Visit Philadelphia was named The Greater Philadelphia Tourism and Marketing Corporation (GPTMC). According to the Encyclopedia of Greater Philadelphia, the newly created agency "took a regional approach to 'Philadelphia and Its Countryside' and formed partnerships with similar organizations in the region: the Valley Forge Convention and Visitors Board, Visit Bucks County, and the Brandywine Conference and Visitors Bureau, among others." Name change Rendell created the GPTMC in 1996 to attract tourists the corporation operated separately from the Philadelphia Convention and Visitors Bureau. Its goal is to show potential tourists that Philadelphia is a destination to visit. The organization utilizes robust campaigns, media relations, advertising, websites and social media to market the area and promote tourism. are usually delivered the same day, barring any medical restrictions the patient may have.As the region's official tourism marketing agency, Visit Philadelphia works to build the Greater Philadelphia area's image, drive visitation and boost the economy. Deliver a gift from our online gift shopįamily and friends can order gifts for inpatients at our Main Hospital by visiting our online gift shop. Please keep in mind that e-cards can only be delivered to inpatients and will take one to two days to be delivered. Philadelphia, PA 19104-4399 Send an e-cardįrom our Web site, you can choose and send an electronic card to any inpatient in the Main Hospital. To send mail to a patient at CHOP’s Main Hospital, please address it as follows: Under no circumstances will the operator disclose information about a patient's medical status, room number or any other personal information. Please note that the operator will not provide the phone number if the patient’s parent requests it not be given out. Call our Patient Information line at 21 and the operator will give you the phone number in the patient's hospital room. ![]() To contact a patient at the Main Hospital, you will need the patient's full, correct name. Here’s how you can call or send mail and gifts. If you cannot visit in person at the moment, there are many other ways to show a hospitalized patient that you’re thinking of them. Please read these guidelines before coming to any CHOP location. At this time, to keep our patients, families and staff safe from COVID-19 and other respiratory viral infections like the flu, we continue to review and adjust our visitation policies for all locations, including Main Hospital.
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